Fashion brands should embrace technology

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Fashion's supply chain is fluidly communicated thanks to modern digital technologies. Implementing these technologies should lead to better business results for brands, manufacturers, and service providers.

Fashion's success depends on innovation in everything from design to retail. Currently, technological advances have opened up new opportunities for enhancing creativity in the fashion industry and driving innovation. It is undoubtedly true that these technological advancements can be perplexing to the fashion industry, but they also have great potential to optimize manufacturing, which will have a significant impact on the agencies' bottom lines.

Digitalization, customer interaction, and sustainability are three options available to the fashion industry. A technology's growth trajectory will be determined by how quickly it is accepted.

Sustainable products with new substances

There has never been a better time for companies to reduce their carbon footprints than now. With the technology boom's abundance, novel compounds are being produced at a more sophisticated level. Still, brands have gained more confidence and courage in deploying innovations thanks to the shorter lab-to-market cycle. For instance, H&M has developed a recycled cotton waste fabric known as Cupro-combination that can be used to make silk. A similar experiment is being conducted by Hermès for their renowned Birkin handbags using mushroom leather.

Metaverse fashion play

Who would have thought that a virtual avatar could be dressed up? In the future, we will be able to do this thanks to the Metaverse and Web 3. Digital lifestyles are replacing actual lifestyles in today's world. Digital avatars might also be dressed up by customers in the future. A Meta Store has been developed by Thom Browne, Prada, and Balenciaga with the help of Meta. The sport's popularity is increasing due to Meta's control of Facebook, Instagram, and Messenger. Keeping an eye on this emerging market is important for both large and small businesses.

Improved inventory management with business analytics

In order to maintain a cheap price and meet business demands, it is crucial to keep the right stock. Consumer behavior is usually predicted by subtle or counterintuitive hints. In order to better understand customer trends, business analytics can search through many systems' sales channels. Using information-driven product development, agencies can easily maintain a stable inventory mix and adapt it to changing market conditions. Thanks to technology, made-to-order clothing is now possible, reducing the risk of unsold items.

Supply chain traceability with IIOT

Transparency and traceability have been persistently demanded as raw materials and finished goods flow through the intricate, multilayer supply chain. As a sensor-based generation, Industrial Internet of Things (IIOT) can provide real-time statistics on product quality and speed.

Manufacturers, recyclers, and customers have access to up-to-date information about garments thanks to a model developed by the Eon organisation. Communication between machines on the shop floor can be made easier by these interconnected gadgets. Productivity on the shop floor is significantly enhanced by systems that alert users well in advance of planned downtime.

The production ground is being optimised using AI and machine learning.

Virtual informational threads are visible throughout the style cycle. We can experience the world in a brand new way by consuming vast amounts of data with artificial intelligence (AI) and machine learning (ML). The statistics can also be confirmed by combining data from many sources. Sustainability KPIs are met through a number of compliances within the fashion value chain. As a result of AI, brands are able to use the seller to verify information more accurately and more easily.

Counterfeiting with blockchain

Security is provided by the cost chain partners' access to information blocks stored there. In order to combat counterfeits, manufacturers, like Louis Vuitton, are using block chain-powered architecture. Providing customers with product records at the time of purchase will be crucial to preventing revenue leaks. IIOT, AI, ML, and blockchain all play crucial roles in style groups' traceability.

Consumer stories are being redefined by augmented reality.

Businesses are increasingly using augmented reality (AR) to communicate with clients and engage with them. Now that the generation is available, customers can try on products at home without leaving their homes. In addition to AR clothing, numerous breakthroughs are also making it closer to reality. As a result, clothing producers may experience higher online conversions and lower e-trade returns.

Shorter lead times with 3D printing

3D printing or additive manufacturing can reduce the lead time to market. Everything from footwear to clothing can be improved quicker with 3-D prototypes, reducing sample time and improving new product development. As a result, waste is reduced since only the necessary amount of cloth is used to construct a structure. Technology may be heavily utilised in things that are made to order as technology continues to develop. When this age was in effect, Adidas developed footwear with midsoles made from recycled plastic bottles.

Hard work scarcity can be offset by automation

As dangerous and tedious labour is replaced by robots, warehouses and production lines are becoming more automated. By combining robotics and humans on a work floor, the project can move more quickly and efficiently. Human workers can also spend more time on more alluring artwork and pursue interests.

Reduce waste with digital duals

It saves a tremendous amount of time and resources to develop a virtual twin of the fabric and evaluate its performance. Furthermore, simulations are being used to anticipate supply chain bottlenecks before they actually occur. Time and money are saved by building and testing a virtual prototype while redesigning a shop floor.

Technology is in Fashion

Technology can be used far more effectively than it is now, for example, by forecasting demand and reducing delivery chain waste. Fashion and digital technology need to be integrated better in the coming months. If players want to succeed in this situation, they must accept technology quickly and creatively.

The key takeaway

• There has never been an instant access to creativity in the fashion industry.

• As a result of new technologies, the sector moves forward in some way.

• Through a network of reliable suppliers, it utilizes virtual technology, such as artificial intelligence, in order to produce apparel as efficiently as possible. Make production seamless by joining forces.